The challenge
The biggest insurance broker in London specialising in theatre and entertainment, Walton & Parkinson may cover over 70% of West end shows at any one time. They were looking to improve on this and looked to QLUE to determine the best approach through online marketing.
What we did
Taking some design cues from their established branding and printed literature, we produced an eye catching design to really set Walton & Parkinson apart from their competitors. It was anticipated that their image conscious clients in theatre and media would be particularly receptive to the rejuvenated site.The results
The new site went live in September 2008 and works not only as a powerful marketing tool to increase market share but will also allow Walton & Parkinson to communicate better with its current clients using the intuitive content management system (CMS) writing news and industry related articles.
See the site at www.waltonandparkinson.co.uk
