Is your web site worth visiting?

Is your web site worth visiting?

About two thirds of businesses in Kent use the web to find suppliers and services; half of those are specifically seeking local companies. So it is really important that your company can make a good impression online.

Why is it surprising that so many SMEs commission a web site and then ignore it, allowing the content to become out of date. One reason is that business owners and their web designers misunderstand how people use the internet. Web site visitors are seeking information quickly and will never read more than 28% of an article, they just skim read until a keyword grabs their attention. So putting a version of your printed brochure online is never going to satisfy your visitors. Successful websites often write web articles that start with the conclusion followed by the build up. This is very different to printed articles and allows you to make your point before the reader clicks away.

The second, is that many SMEs complain that after their web site has been developed requesting changes and updates from their web designers can prove expensive. Your web site should be built using a content management system and ideally one that is independent of your web designers. This means that you can update your site whenever you like and choose freely which web designers you work with in the future. It is a bit like buying a car knowing that only one specialist garage can maintain it for you. Until you decide to buy another car, you are at their mercy. QLUE is a web design company that uses an open source content management system that overcomes the problems SME experience, the goal is to keep the your online presence fresh, useful and relevant.