Superbike DVD
Superbike DVD
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THE CHALLENGE
To maintain momentum of Superbike magazine sales.
THE RESULT
A series of cover mount DVDs were produced for Superbike magazine. Each DVD had a specific theme that completed editorial within the magazine. Sometimes the programmes were pure eye candy like the clip above (filmed on location in the South of France), while others were instructional and focused upon superbike performance or maintenance.
"Sales jumped approximately 20% each time the Superbike magazine included a cover mount DVD."
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