Is your website working hard enough?
SME's looking to attract new customers can dramatically improve their chance of success by focusing more effort on where their new customers look first.
Over two thirds of companies looking for new products and services will use the web to find new suppliers. These new customers are unlikely to know your website address and are more likely to use a search engine like Google to find the products or services they are after. A massive 88% of UK searches are performed by Google.
Try this...
- Google your company name and you should expect to see your website listed.
- Google the products or services you provide. If you are not listed then new customers researching online will never find you.
- What do customers see when they eventually reach your website? Customers are quick to spot cheap looking websites which will never inspire any trust or confidence. They exit your website before they ever know that you offered better value than your competitors.
Compare these results against those for your competitors. If you have any misgivings about your website or how you are found online then clearly so will your customers. And this will cost you sales. Improving your online performance does not require big budgets.
The playing field is level as Google does not favour big brands, it is only interested in what you say and how relevant it is to the customers’ search. So to impress the search engines and get ranked highly, make your website content relevant and useful. To inspire trust and confidence, make your website easy on the eye, up to date and quick to load. Online marketing is your most powerful tool in gaining new customers and by far the best ROI when compared to traditional marketing methods.
Call us on 01732 523456 for a no obligation review of your website and online marketing.
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